Audio Visual, ICT, Smart Building and Acoustics
Case Study
Multimedia Experiences at Suntec Tower 4, Singapor
Multimedia Experiences at Suntec Tower 4, Singapore
Location:
Singapore
Overview
38 rooms · 15 room types · two floors · one collaboration standard
Audio-visual & workplace technology design by 3CDN Workplace Tech Pvt Ltd · Completed May 2026
Project Overview
Client | A leading global software company (identity withheld) |
Location | Suntec Tower 4, Singapore |
Scope | Two floors (Levels 6 & 7) — new workplace AV fit-out |
Scale | 38 rooms across 15 distinct room types |
Platform | Microsoft Teams Rooms (Windows) with BYOD |
3CDN’s role | AV & workplace technology design consultant |
Project lead | Mr. Gurudev M, 3CDN |
Completed | May 2026 |
When a leading global software company built out its new Singapore workplace across two floors of Suntec Tower 4, it set a clear brief: every room, from a two-person focus booth to a 48-person all-hands space, should feel the same to use. Walk in, press one button, and start collaborating — with colleagues across the floor or across the world.
3CDN served as the audio-visual and workplace technology design consultant for the project, with Mr. Gurudev M as project lead. We authored the AV systems design and the room-by-room bill of quantities, translating the client’s global technology standards into a buildable, consistent design across 38 rooms and 15 room types.
What makes the project notable is not any single room — it is the discipline of standardisation at scale. A tiered design library, built on a single collaboration platform, delivers a predictable experience in every space while still allowing each room tier to be specified, costed and procured independently. The result spans far beyond meeting rooms: focus rooms, conference rooms of every size, large-format multipurpose and all-hands spaces, and a set of experiential amenities — a Team Hub, an Adventure Room, a Tech Café and a Digital Exhibit wall — that give the workplace its character.
Client Requirement & Design Challenge
Background. The client was fitting out a new two-floor office for a hybrid workforce. The AV design had to align to the company’s evolving global technology standards, so that a room in Singapore behaves exactly like its counterpart anywhere else in the world. Design began from the architects’ drawings, with elevations and equipment placement developed in coordination as the base build matured.
What the client wanted
- One consistent experience: the same touch-to-join, content sharing and controls in every room, regardless of size.
- Low-friction hybrid meetings: Microsoft Teams Rooms as the common platform, with bring-your-own-device (BYOD) connectivity everywhere.
- Standardisation at scale: a repeatable design language across 15 room types that could be specified, costed and rolled out predictably.
- Room for character: beyond meeting rooms, a set of social and experiential spaces that reflect the brand and bring people together.
The design challenge
- Breadth of room types: fifteen distinct room designs — from 2-pax focus rooms to a 48-pax all-hands space — each needing the right capability without over- or under-specifying.
- Large-room audio: the 24-, 42- and 48-person spaces demanded intelligible audio and speech reinforcement for presenters, with multi-camera coverage so remote participants can follow the room.
- Designing from drawings: with the fit-out still taking shape, the design had to make sound assumptions on elevations, sightlines and placement, and stay robust as the site evolved.
- Procurement flexibility: for the two largest spaces, the design offered two display options each (for example, 110-inch and 115-inch large-format panels) so the client could choose on cost and availability without redesigning the room.
- Stakeholder coordination: aligning architects, the client’s global AV standards team and platform pro-services reviews into a single coherent design intent.
Solution & Technology Approach
3CDN designed a tiered, standards-based AV system unified on Microsoft Teams Rooms. Each room tier was specified to its purpose — enough capability to do its job well, no more — while sharing the same user journey: a calendar-aware touch panel or controller, one-touch join, and BYOD content sharing over USB-C.
3CDN’s design philosophy Compliance to global standards — every room is designed to the client’s worldwide AV standards, so the Singapore office behaves like any other site in the estate. Coordination — AV is designed in step with space planning, acoustics, lighting and the wider environment, so the room as a whole supports the experience — not just the equipment in it. Less is more — the fewest boxes for the greatest outcome; lean signal paths that are easier to use, support and sustain. Manageability — designed for the long term, with uptime, remote monitoring and device lifecycle management treated as first-class requirements. Outcome-led — the design serves the meeting experience and the people in the room, not any single product or brand. |
Designed by room tier
- Focus & small rooms: all-in-one video collaboration monitors or video bars with built-in camera, mics and speakers; USB-C BYOD; a door-side room scheduler for booking.
- Medium & large conference rooms: single or dual wall displays, a Teams Rooms touch panel, and table or ceiling microphones tuned to the room — consistent join and sharing throughout.
- XL & large-format spaces (24 / 42 / 48 pax): dual large-format displays, multi-camera PTZ coverage for presenter and audience, ceiling microphone arrays plus wireless handheld and lavalier mics, DSP-based speech reinforcement, and intelligent control that switches modes automatically as meetings start, end or devices connect.
- Experiential & amenity spaces: a Team Hub and Tech Café for casual collaboration, an Adventure Room with large-format display and foreground audio, a Digital Exhibit wall, and a digital-signage-driven Break Room — each designed to be simple to operate.
Enterprise integration
Rooms connect to the client’s Teams environment for calendar-driven, touch-to-join meetings. AV signal, audio and device power run over a managed network layer, and the larger spaces feed a monitoring platform for proactive device-health checks and remote management — so the workplace technology team can see and support every room centrally.
Technology stack — by solution area
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Delivery, Outcome & Impact
3CDN's role
As the AV and workplace technology design consultant — led by Mr. Gurudev M — 3CDN owned the design intent and the documentation that made it buildable:
- Authored the Audio-Visual Systems Design Report defining requirements, system architecture and operation for all 15 room types.
- Produced the room-by-room bill of quantities for accurate, transparent procurement.
- Translated the client’s global AV standards into a consistent, room-tiered design language.
- Developed dual display options for the largest spaces to give the client procurement flexibility.
- Coordinated with architects and aligned the design with platform pro-services review for the large, DSP-driven rooms.
Outcome & impact
- One experience across 38 rooms: a single, predictable user journey — touch-to-join and BYOD — in every space on both floors, lowering training and support overhead and helping adoption.
- A reusable design library: fifteen documented room-type designs the client can replicate in future floors or sites, protecting consistency as the estate grows.
- Engineered for big rooms: the 24-, 42- and 48-person spaces were designed for intelligible audio and speech reinforcement, so large meetings and all-hands sessions work as well for remote attendees as for those in the room.
- Procurement confidence: room-wise costing and dual options for marquee spaces gave the client clear cost visibility and choice without redesign.
- A workplace with character: experiential spaces — Adventure Room, Tech Café, Digital Exhibit, Team Hub — extend the technology standard into the social heart of the office.
Visual Highlights
Medium conference room — dual displays with integrated camera for hybrid meetings.
Large conference room — banquette and task seating with acoustic treatment.
Multipurpose room in training layout — flexible furniture, dual presentation displays.
Tech Café / all-hands area — large-format displays in a social, plant-rich setting.
Room-type summary
Room type | Qty | Purpose |
Focus Room (Type 1 & 2) | 10 | 2-pax video collaboration, BYOD |
4-pax Small Conference | 12 | Small hybrid meetings |
7-pax Medium Conference (T1 & T2) | 6 | Mid-size hybrid meetings |
13-pax Large Conference | 1 | Larger hybrid meetings |
24-pax XL Conference | 1 | Dual 98-inch displays, multi-camera MTR |
42-pax Multipurpose Room | 1 | Training & presentation, speech reinforcement |
48-pax Breakroom (All-Hands) | 1 | Town-hall, large-format displays, wireless mics |
Team Hub / Adventure / Tech Café / Digital Exhibit / Break / Restoration | 6 | Experiential & amenity spaces |