Audio Visual, ICT, Smart Building and Acoustics
Case Study
Multimedia Experiences at a Global Innovation Campus
Multimedia Experiences at a Global Innovation Campus
Location:
Bengaluru, India
Overview
Reimagining the experience — from the reception videowall to a 490-seat auditorium
Audio-visual & workplace technology design by 3CDN Workplace Tech Pvt Ltd · Completed 2025
CONFIDENTIAL — CLIENT ANONYMISED
Client identity withheld in text. Prepared for business development and credentials use.
Project Overview
| Client | A leading global enterprise-software company (identity withheld) |
| Location | Bengaluru, India |
| Scope | Client-facing building on the company’s flagship global innovation campus |
| Scale | 40+ acre campus for 15,000+ professionals; 32 meeting rooms plus flagship event and executive spaces |
| Platform | Microsoft Teams (UCC) and bespoke AV over an AVoIP backbone |
| 3CDN’s role | AV & workplace technology design consultant — design, multi-option development, on-ground coordination, custom spaces |
| Project lead | Mradul Sharma, Managing Director, 3CDN |
| Completed | 2025 |
For one of the world’s largest enterprise-software companies, a new flagship campus in Bengaluru was a chance to show its people a reimagined workplace. The brief for the client-facing building was clear: from the moment a visitor steps into reception to the largest event in the auditorium, the technology should feel effortless, expressive and unmistakably world-class.
3CDN Workplace Tech served as the audio-visual and workplace technology design consultant, led by Managing Director Mradul Sharma. The client already ran an in-house AV team with a playbook for standard rooms; what they needed was a consultant who could coordinate and manage on the ground at scale, and design the bespoke spaces that would define the building’s character.
Rather than simply specifying new equipment, 3CDN reimagined the experience — even in the standard rooms. Early in the engagement we developed up to four design options per room category, weighing the trade-offs of each, so the client could make fast, well-informed decisions. The result spans a 271-inch reception videowall, a 490-seat auditorium with an adjoining 182-seat banquet hall, a 32-seat executive boardroom, divisible training rooms, and a campus of meeting rooms scaled from two people to an eighteen-person team room.
Client Requirement & Design Challenge
Background. The campus is among the company’s largest worldwide — a 40+ acre site built for more than 15,000 professionals and its largest research hub outside its home country, representing a multi-billion-dollar investment. With technology at the heart of the business, the AV for the client-facing building had to embody the company’s values and creative approach to work, not merely support meetings.
“When we spoke to the leadership, they wanted to show a new face of the company to their people. New did not mean putting new boxes in the spaces and calling it a day — it is about reimagining the experience, even in the standard rooms.” — Mradul Sharma, Managing Director, 3CDN |
What the client wanted
- A reimagined experience: every space — standard or bespoke — should feel considered, expressive and easy to use, reflecting the company’s identity.
- Consultancy that coordinates on the ground: the in-house team had a room playbook; 3CDN was needed to coordinate delivery at scale and design the custom spaces.
- Fast, informed decisions: clear options per room category, with upsides and downsides laid out, to keep a vast programme moving.
- Flagship spaces that perform globally: an auditorium and executive boardroom able to host events and meetings streamed across the company’s worldwide locations.
The design challenge
- Enormous scale, compressed timeline: 32 meeting rooms plus an auditorium, banquet, executive boardroom, training and team rooms — across a single client-facing building, on demanding deadlines.
- Bespoke engineering: custom spaces such as the executive boardroom demanded voice lift tuned to a double-height ceiling and multi-camera auto-tracking, without cluttering the architecture.
- Architecture-led integration: technology had to disappear into a high-design environment — clean tables, symmetrical displays, concealed microphones.
- Deep stakeholder coordination: aligning client leadership, the in-house AV team and the architects into single, decisive design intent.
Solution & Technology Approach
3CDN’s design unified the building on a consistent experience while letting each flagship space express its purpose. The approach was led by principle, not product.
3CDN’s design philosophy Compliance to global standards — design to the client’s worldwide AV standards, so every room aligns with the wider estate. Coordination — AV designed in step with space planning, acoustics, lighting and architecture, so the room as a whole supports the experience. Less is more — the fewest boxes for the greatest outcome; lean, supportable systems over spectacle for its own sake. Manageability — designed for the long term, with central management, monitoring and device lifecycle as first-class requirements. Outcome-led — the design serves the experience and the people in the room, not any single product or brand. |
Across the building
- Reception: a 271-inch DvLED videowall greets visitors, driven by a centrally managed digital-signage backbone for consistent, effortless content.
- Flagship auditorium & banquet — a 490-seat auditorium and 182-seat banquet hall, divisible by a moving wall. A 352-inch centre videowall is flanked by two 243-inch side walls; built on NDI, Dante and Q-SYS with 4K integrity, it supports hybrid Teams meetings and broadcast-grade streaming worldwide.
- Executive boardroom (32-seat): a bespoke space with dual 152-inch MicroTiles videowalls, framed reinforcement displays, voice lift tuned to the tall ceiling, and multi-camera auto-tracking — with concealed ceiling microphones keeping the table clean.
- Divisible training rooms: a 110-inch main display with 65-inch reinforcement screens, USB-C/HDMI and wireless presentation, and presenter-tracking cameras — combinable into one room or split in two.
- Scaled meeting rooms: from two-person rooms to a ten-person war room and eighteen-person team rooms — a consistent, reimagined Teams standard with room schedulers and tidy cabling.
Technology approach — by solution area
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Delivery, Outcome & Impact
As the design consultant, 3CDN owned the design intent and the coordination that turned an ambitious brief into buildable, world-class spaces:
- Authored the AV systems design and schematics for the building’s standard and bespoke spaces.
- Developed up to four design options per room category, with clear trade-offs, to accelerate client decisions.
- Designed the custom spaces — the executive boardroom, auditorium and banquet — to perform at a global, broadcast-ready standard.
- Coordinated and managed on the ground, aligning client leadership, the in-house AV team and architects.
Outcome & impact
- A reimagined experience, end to end: from reception to the auditorium, every space feels considered and effortless — proof that ‘new’ meant reinventing the experience, not just the hardware.
- Flagship spaces that perform globally: the auditorium streams events to the company’s locations worldwide; the executive boardroom is a high-touch showpiece for leadership.
- Decisions made faster: the options-led method kept a vast, time-pressured programme moving and aligned every stakeholder.
- Technology that respects the architecture: clean tables, concealed microphones and symmetrical, framed displays keep the design language intact — a reimagined standard the client can extend across the estate.
“The boardroom has a tall ceiling, so to get voice lift working we hung the ceiling microphones. We were in the room with the client and architect, and the client gave higher priority to a clean table — this deep collaboration allowed us to achieve the outcomes.” — Mradul Sharma, Managing Director, 3CDN |
At its inauguration, two major events were broadcast live from the auditorium to the company’s centres worldwide — a fitting debut for spaces designed to bring people together, in person and across the globe.
Space summary
Space | Detail | Experience |
Reception | 271-inch DvLED videowall | Branded welcome, central signage |
Flagship auditorium | 490 seats; 352-inch + dual 243-inch videowalls | Hybrid events, global broadcast |
Banquet hall | 182 seats; divisible from auditorium | Flexible events, independent or combined |
Executive boardroom | 32 seats; dual 152-inch videowalls | Voice lift, multi-camera auto-tracking |
Divisible training rooms | 110-inch main + 65-inch reinforcement | BYOD, presenter tracking, combinable |
Meeting & team rooms | 2-pax to 18-pax, incl. 10-pax war room | Consistent, reimagined Teams standard |